What is Pay Per Click and when would I use it? - How to PPC part one

In part one of our 'how to' guide to Pay Per Click, we look at what PPC is, why it's important and when you would use it as part of your marketing mix

Now you have an understanding of what PPC is and when to use it, check out our further blogs in the 'how to PPC' series that look at how to use it, the 4 Key PIllars including monitoring and measuring, where to advertise and how to retarget visitors to your site.