'How to' Guide to Pay Per Click Advertising (PPC)

You may have heard or even tried a bit of Pay Per Click advertising. Many small business owners tell us they had a go and put £100 in to Google ads but it didn't work. In our presentation to the small business owners of the Somerset Marketing Hub, we provided an overview to PPC strategy. By breaking it down into the what, where, how, when and why's of PPC, as well as outlining the importance of the 4 key pillars to PPC - forecasting, integration, measuring & monitoring and test & learn - we hope that you'll be much more informed, and more successful, if you choose to run PPC in the future